Friday, Nov. 13

9 a.m-Noon:Final 2008-2009NMPA Board Meeting – Ocotillo II

1-4:30 p.m. – Advertising Workshop – Ocotillo I

Facilitated by

Chris Baker, publisher The Taos News, and

Dave McCollum, publisher/co-owner the Las Cruces Bulletin & co-owner Rio Rancho Observer

1-2 p.m.: Special Ways to Boost the Bottom Line – Chris and Dave lead a workshop on increasing revenue with special sections and products.

2:15-3:15 p.m.:Meet the Buyers – A panel of media buyers/planners and their clients discuss what they’re looking for and expect.

3:30-4:30 p.m.: Great Ideas –Participants are asked to bring and share their best sales/marketing or cost-cutting ideas. Roundtable format.

3-5 p.m.: FOG Board Meeting – Ocotillo II

Saturday, Nov. 14

Sandia VI

Sandia VII

Sandia VIII

8:20-10 a.m. – Concurrent Sessions

They’re called “public” records for a reason

How to obtain and use public records and other basic investigative techniques for public watchdog stories.

Kevin Bersett –News Editor, Rio Grande SUN, and Jose de Wit, Assistant New Editor.

Tapping In

Exploring how newspapers can use social networking Web sites and online innovations to attract and interact with readers.

Retha Hill – Cronkite School of Journalism at Arizona State U.

Putting it All Together

The step-by-step process of taking a special section from concept to planning to marketing to production to publication – at a profit.

Dave McCollum - Las Cruces Bulletin.

10:15-11:50 a.m. – Concurrent Sessions

Media Quiz Show

You asked the questions, now get the answers on hot legal topics. Our intrepid media attorneys address the issues you’ve told them you’re experiencing right now. Always fun and informative.

Jim Dines and Greg Williams of the Dines & Gross law firm.

Web Solutions For
Community Newspapers

Why community papers need an effective Web site; how to get one going; how to get audio and video; post news without hurting your print product; and how to make it pay.

Gary Sosniecki, former community paper publisher, now GM of Creative Services for TownNews.com.

Legislative Watch

Barry Massey of the AP will moderate a forum featuring state legislators from both parties to discuss issues of importance to newspapers such as open meetings, public records, open conferences; public notices; taxes; and pending legislation for the next two sessions.

Noon-1:25 p.m. Luncheon – Sandia V

Keynote Speaker: Kate Butler

The Changing Media Landscape

A Look at Media Trends for 2010 - Ways to protect our content online, find new
revenue, make innovation a priority and continue to push watchdog journalism.

Kate Butler is VP of newspaper markets for The Associated Press. Her background includes business editor at The Orange County Register and senior editor at Bloomberg News in London.

1:30-3 p.m. – Concurrent Sessions

Capturing the Moment

Improving your photography for anyone who carries a camera. 

Positioning yourself for the right shot; anticipating the great opportunity; avoiding grip-and-grins; and searching for the real moments in news situations.

Natalie Guillen – Photographer for the Santa Fe New Mexican.

Backpack Journalism

A Multimedia Survival Course that shows how to use basic equipment to shoot breaking news and beat enterprise for print and web sites.

John Strauss – Member of the journalism faculty at Ball State University; former AP editor and correspondent; former online editor at the Indianapolis Star.

Publishers Workshop

A wide-ranging workshop on the state of the newspaper business from all angles; what the future portends; specific issues such as the current and future status of postal service; content protection; advertising outlook; best practices; and other issues publishers or the leader wish to discuss.

Cheryl Kaechele – President of the National Newspaper Association and co-owner/publisher of the Allegan News in Allegan, Michigan.

3:05-3:40 p.m. – Associated Press Managing Editors membership meeting – Sandia VI

3:45-5 p.m. – New Mexico Press Association general membership meeting – Sandia III

6-7 p.m. – No-host pre-banquet cocktail hour – Convention Center Lobby

7-9:30 p.m. – Annual banquet and NMPA-APME Newspaper Awards presentation – Sandia V-VIII

Sunday, Nov. 15

9 a.m-Noon:First 2009-2010NMPA Board Meeting – Sierra I