News isn’t really news anymore. In fact, news has become something else entirely. Talking heads pass as news. Sound bites pass as news. Opinions pass as news. Snazzy graphics pass as news. It’s time to make a stand for the one place you can still get ‘news news.’ The kind with substance. The kind that makes you feel smarter when you finish reading it. The kind that makes you a more interesting person to talk to, a savvier shopper, a more engaged citizen. That’s the kind of news we’re talking about. The kind that’s written for people who want more than just a headline. The kind you can only find in newspapers – print or digital.
Newspapers by the numbers:
102 million: The number of American adults who read a newspaper in print or online every Wednesday.
112 million: The number of unique visitors to newspaper websites in August 2011.
57%: The percent of 18-24 year olds who read a newspaper in print or online in the past week.
$25.8 billion: The amount spent by advertisers in US newspapers in 2010.
7 in 10: The number of adults reading a newspaper in print or online in the past week.
$10 billion: The amount of consumers spent on buying newspapers in 2010.
36%: The amount of adults who claim they did not read a newspaper in the week, read one.
$3 billion: The amount of web ad revenue recorded by newspapers in 2010.
19 million: The number of adults who accessed newspaper content on their smartphones or tablets in a typical month.
79%: Percentage of all American adults who took action on a newspaper ad in the past 30 days.
77: The number of newspapers with apps for tablets.
DID YOU KNOW?
More than 163 million U.S. adults read a newspaper in print or online in the past week. (Scarborough Research, 2011)
Local newspaper websites rank first among all local media sources for trustworthiness, credibility and being most informative. (“Site Matters”, comScore, 2009)
Newspaper advertising, in print and online, is cited by shoppers as their top choice for planning shopping and making purchasing decisions. (“How America Shops and Spends”, Frank N. Magid Associates, 2011)
Eighty percent of U.S. adults who contributed money to a political organization in the past year have read a newspaper or visited a newspaper website in the past 7 days. (Scarborough Research, 2011)
More than 70 percent of small business owners and more than 74 percent of those in management have read a newspaper or visited a newspaper website in the past 7 days. (Scarborough Research, 2011)
Newspaper media reach 81 percent of households earning $250,000 or more in the average week, and more than 77 percent of households earning between $100,000 and $249,999. (Scarborough Research, 2011)
To learn more and download the advertising files, visit www.naa.org/smartsexyads.
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New Mexico Press Association
700 Silver SW • Albuquerque, NM 87102
Phone: (505) 275-1241 • Fax: (505) 275-1449 • E-mail: info@nmpress.org
EXECUTIVE DIRECTOR: Philip M Lucey • (505) 275-1377 • Director@NMPress.org
OFFICE MANAGER: Holly Aguilar • (505) 275-1241 • HollyA@NMPress.org
